Strengthening Market Opportunities

It is no new knowledge that first-generation entrepreneurs need substantial assistance and exposure to make their businesses thrive. In the absence of either, the micro-enterprise will perish as soon as the catalyzing NGO/CBO makes an exit from the place. FXB India Suraksha attempts to provide support by strengthening the beneficiary-entrepreneurs/ SHGs link with the markets. It guides to prepare a well-defined marketing strategy, which includes a detailed working out of target area, existing supply chain, transportation networks, campaign activities, etc. Roles and responsibilities are assigned. Channels for regular updated information on prevailing prices and demand are established. FXBIS basically ensures that the basic environment to catalyse business growth for micro entrepreneurs is adequately arranged and is long-lasting enough for the business to take-off and thrive on their own much after the organisation’s withdrawal.